Should I #Hashtag My Business Name?
Hashtags are a great tool in building reach and visibility to people interested in a topic. For example, #businesstips is likely being seen by people who own a business and like to read up on tips and strategies. But making up your own hashtag, even one for yourself or your business name, seldom pays off. […]
Social Media Content Ideas for Better Engagement
Engagement is the top metric on social media. Here are 10 solid ideas to get you started writing your next social media post plan with more engaging content.
How To Join Someone Else’s Group With Your Facebook Page
Facebook’s newest feature allows business Pages to join Facebook Groups managed by other people. You can do so much more now with Groups, here’s how to join as your Page!
Celebrating 3 Years of Marketing Workshops with SCORE San Luis Obispo
This month I celebrated 3 years of presenting social media and website marketing workshops as a guest of the San Luis Obispo Chapter of SCORE (the Service Corps. Of Retired Executives Association). To celebrate, I brought doughnuts for my students. Here, I’m pictured eating the lone survivor (not for long!!). I gave my first workshop […]
An F.A.Q. on Twitter Best Practices in a Social Media Marketing Strategy
Every social media workshop I present at, I get the same few questions from new and wide-eyed students eager to unravel the mysteries of social media marketing. But what has always struck me as interesting is the order in which I hear the platform names inquired about. Twitter is often in the first two platforms […]
Meet the Social Media Platforms and Share a Cookie
It’s hard to understand how a post on Facebook is different from Google+, or how a pin on Pinterest is going to elicit a different response than a photo on Instagram, but each social media platform has a unique audience and fills a niche in a different way. After all, if they were all the […]
How to Connect With Your Target Audience on LinkedIn
With the highest average annual income of any other major social media platform and access to C-level executives without their gatekeepers, many business-to-business (B2B) entrepreneurs are starting to notice LinkedIn as a new frontier for their social media strategy. But what I’ve been seeing lately is a lot of ineffective over-clicking of that “Connect” button. Did you […]
Social Media Creates Timely Feedback in Distance Education
Abstract Modern learners are consumers of knowledge, and as consumers they are accustomed to on-demand gratification. The environment of consumers caters to a real-time fulfillment of needs that has conditioned an expectation of immediate results which distance education systems must now comply with in order to link the learner to the instructor and material in […]
Comparing Social Media Platforms in 2015
When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present statistics. But it isn’t always easy to compare apples to apples when looking at the data as each social media platform only reveals so much. I started combing through press releases from the social media […]
Where Can I Find Free Images to Use on Social Media?
I can’t give you legal advice, so please take any legal questions to an attorney. All I can tell you is that misusing the property of someone else is probably a really bad idea and might tick someone off. If you didn’t make it or buy it, be careful. Option One The best place to find images […]