Something exciting has happened on Facebook for business owners – Pages can now join Groups as members!
Previously, Pages could be linked to a Group, but only a Page owned by the Group owner could be linked, so basically, I could make a group all about social media marketing and link my business Page for Chicadita to it. It would be shown in the ‘about’ section of the group.
But managing a Group on Facebook is a lot of work and many small business owners really just wanted to join the Group as a participant, not run the whole show. Now, you can! There are some limitations, though. The biggest limitation to joining a Facebook Group as a business Page is that the Group administrator(s) must allow Pages to join in the settings.
This will most likely be found in public Groups, so as a business owner wanting to join a Group, that’s what you’ll want to look for to avoid this hurdle as much as possible.
How to Join Someone Else’s Group As Your Facebook Page:
Step 1 – Find a group that is accepting Pages
Use the global search bar in Facebook to search for a group topic that would be a good place for your business page to join in on the discussion. If you don’t understand the global search bar, sign up for my Facebook for Beginners online workshop here.
When checking for the Group’s permissions for Pages, look to see if it is a Public Group on the upper-left side. Currently, because this feature is SO new, when I hover my mouse over the ‘Join Group’ button, I also get a pop-up that lets me know this group is open to Pages.
Step 2 – Join as your Page
Click on the ‘Join Group’ button and you’ll get a pop-up asking how you want to join the Group. From here, select your business Page and continue.
Step 3 – Wait for Approval
After you submit your join request, you may find that some Groups have questions for you to answer about why you want to join – be sure you answer them! If the group requires approval, you’ll have to wait and see if you are let in.
Currently, if you are already in a group, you can look to see if this ‘Join Group’ button is appearing. If it doesn’t appear, you probably cannot join the group as your Page. Other social media people have suggested leaving the group and trying again, but in my experience, I will see the ‘Join Group’ button if I am already in the Group personally and want to add a Page. This is a very new feature, so expect some hiccups and changes as Facebook refines the feature. Have fun!
This month I celebrated 3 years of presenting social media and website marketing workshops as a guest of the San Luis Obispo Chapter of SCORE (the Service Corps. Of Retired Executives Association). To celebrate, I brought doughnuts for my students. Here, I’m pictured eating the lone survivor (not for long!!). Read the rest of this entry →
Every social media workshop I present at, I get the same few questions from new and wide-eyed students eager to unravel the mysteries of social media marketing. But what has always struck me as interesting is the order in which I hear the platform names inquired about. Twitter is often in the first two platforms mentioned despite the fact that at my Social Media for Small Business Owners workshops I rarely have a student who actually needs to implement Twitter in their marketing strategy.
The following F.A.Q. is going to address the questions I get asked most often. These may not necessarily be the best questions to ask about Twitter and implementing it in your social media marketing strategy, but that really isn’t the point of an F.A.Q., is it? Majority rules. Read the rest of this entry →
It’s hard to understand how a post on Facebook is different from Google+, or how a pin on Pinterest is going to elicit a different response than a photo on Instagram, but each social media platform has a unique audience and fills a niche in a different way. After all, if they were all the same, we wouldn’t have a need for so many! This infographic is to help you understand what makes Twitter different than LinkedIn and also show you how to create content that is appropriate for each one. The example here is how to share a cookie on Facebook, YouTube, Google+, Instagram, LinkedIn, Twitter, Snapchat, Pinterest, and Houzz.