How to Use Emoji in LinkedIn
Emoji are quick and easy to use from a phone, but when working on optimizing a LinkedIn profile, I like to use my desktop computer because it has more control and more options. For those of you like me who want a search engine optimized LinkedIn profile with enough swagger to get noticed by potential […]
LinkedIn Success in 2020
LinkedIn is more than an online bulletin board for job-seekers. It’s a resource that users trust and use to find service providers, make referrals, and network.
How to Connect With Your Target Audience on LinkedIn
With the highest average annual income of any other major social media platform and access to C-level executives without their gatekeepers, many business-to-business (B2B) entrepreneurs are starting to notice LinkedIn as a new frontier for their social media strategy. But what I’ve been seeing lately is a lot of ineffective over-clicking of that “Connect” button. Did you […]
Comparing Social Media Platforms in 2015
When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present statistics. But it isn’t always easy to compare apples to apples when looking at the data as each social media platform only reveals so much. I started combing through press releases from the social media […]
Understanding Keywords Aren’t Words
A very, very common misconception I see about keywords is that they’re just words, when in reality, they are phrases. It’s also important that they be consumer driven phrases because, after all, you’re trying to make money with your business, right? I’ll use myself as the model here… I offer businesses in Paso Robles social […]
How Healthcare Providers and Nonprofits Can Use Social Media Together
This is an excerpt from my article on LinkedIn Pulse For Medical Professionals: Don’t keep your passion a secret! I know otolaryngologists who fly around the world for cleft pallet surgeries and plastic surgeons who make donations to local breast cancer funds with every breast augmentation they perform. Some doctors even enjoy something as simple […]
Social Media In The Medical Industry
The following is an excerpt from my first article published on LinkedIn. You can read the whole article here. Is there a place for social media in the medical industry? Yes! But it may be worth it to hire a professional rather than try to do it yourself (or hire your neighbor’s cousin’s daughter’s 16-year-old […]