Tutorials and Blogs
Tutorials & Blogs

How to Address a Broken Favicon
I’ve been seeing a ton of Favicon issues lately and thought that might be a good topic for a lot

Can Chat GPT Write My Website Content?
AI generative tools like Chat GPT are increasing in popularity as more people learn about them and hear the promises

Should I #Hashtag My Business Name?
Hashtags are a great tool in building reach and visibility to people interested in a topic. For example, #businesstips is

Action Required: Change to Google Analytics 4 Due July 1, 2023
Small business owners need to take action and change their Google Analytics account from a Universal Analytics account to Google Analytics 4 by July 1, 2023 or risk losing data.

How to Get Found by Google
We all use Google (and probably multiple times a day every day at this point), so we know what Google is, but not a lot of people understand what it takes to get found (aka “rank”) by this search engine giant.

How to Develop an SEO Strategy
An SEO strategy takes a lot of work because there are so many moving parts. Many DIY business owners struggle with SEO. Here are some tips from an SEO strategist.

What Makes a Good Email?
What makes a good email? Start with the purpose – why are you writing the email? This should be a clear answer you can give in one sentence without using the word “and.”

How to Grow Your Instagram Audience (Organically)
Growing an audience organically is more likely to result in obtaining the kinds of followers you really want to have. It may not be as fast as paying for ads, but quality is always better than quantity on social media.

How to Use Hashtags Like a Pro on Facebook and Instagram
I want you to know that you are not alone if you think you don’t understand how to use hashtags like a pro on Facebook and Instagram.

Why Blogging Helps your Business
Blogging helps your business by bringing more people to your website through SEO and boosts how much people spend per transaction with you through social presence.

Struggling with Content Creation for Marketing?
Are you struggling with content creation for marketing? My survey says you’re not alone!

How Do I Find My Unique Selling Position?
Your USP (Unique Selling Position) is what separates you from your competition. Start by identifying the benefits of your product or service.

How to Use #Hashtags and @Mentiontags
How to use hashtags and mentiontags, which tags to use, when to use them, and how many to use.

How to Customize the Facebook Ads Audience
Learn how to customize the Facebook Ads Audience. Works with Ads Manager and Facebook Boost Post.

Social Media Content Ideas for Better Engagement
Engagement is the top metric on social media. Here are 10 solid ideas to get you started writing your next social media post plan with more engaging content.

How to Setup Google Analytics, Google Webmaster / Search Console, and Free Google AdWords
My Google Analytics Workshop often has the most questions during the setup stage, so I’ve created a video to walk you through everything I go over in this part of the workshop.

How to Use Emoji in LinkedIn
Emoji are quick and easy to use from a phone, but when working on optimizing a LinkedIn profile, I like

LinkedIn Success in 2020
LinkedIn is more than an online bulletin board for job-seekers. It’s a resource that users trust and use to find service providers, make referrals, and network.
Omnichannel Learning Software on the Horizon
Having worked for a large omnichannel software developer, I have been very interested in what an omnichannel learning solution would

Why Engagement Matters on Social Media
Your social media engagement score is what gets your content in front of the most people. Many business owners struggle with this concept.

How To Join Someone Else’s Group With Your Facebook Page
Facebook’s newest feature allows business Pages to join Facebook Groups managed by other people. You can do so much more now with Groups, here’s how to join as your Page!

It’s Time for You to Get Your SSL Certificate
If you have logged into your website lately, you might have seen an alert about your SSL certificate, or not.

Navigating Social Presence In Social Media (on LinkedIn Pulse)
Social media channels are in every niche and new ones seem to pop-up overnight, which is dizzying for even the

The Many Colors of Facebook
I’ve been receiving questions about the colored text posts on Facebook by business owners looking to increase their Facebook engagement
Daily Life Example of Why Good Instructional Design is so Important
Today is my birthday and as a treat I got my hair done and bought this new NouNou conditioner by

Qualitative Research Considerations
Currently, my neonatal kitten simulation research project is being design using a quantitative research model. I chose quantitative because I

Concepts, Constructs, and Kittens
Quality of care through training on a simulation to improve neonatal kitten mortality rates.

Designs and Methods for Research
The research method selected will be outlined in detail in the third chapter of the research thesis, known as the Methods section.

Institutional Review for Research with Human Subjects (Not Kittens!)
An IRB package requires attachments for: description of the proposed study outlining exemptions; research protocols; references; all material provided to participants (i.e. questionnaires, flyers); and a full funding proposal if applicable.

The Process of a Literature Review
Taking an elemental theme from each research question and turning it inside-out, so to speak, gives cause for a literature review as to why this question is valid to be asked of the study and why it will demonstrate the research as substantive.

LinkedIn Workshop
After the news was well received at my general social media workshop yesterday, I’ve decided to move forward on a

Starting a Research Thesis Chapter for Neonatal Kittens
Sometimes I feel so much written word is wasted; read by too few and forgotten in its digital vault. This

Types of Research to Consider with Your Questions
As all good research is based on discovery and begins with a state of questioning, it might be easy to

Understanding the Process to Researching Problems
I have always enjoyed blogging because it is a chance to express my own thoughts and opinions in a free-flow

Celebrating 3 Years of Marketing Workshops with SCORE San Luis Obispo
This month I celebrated 3 years of presenting social media and website marketing workshops as a guest of the San

An F.A.Q. on Twitter Best Practices in a Social Media Marketing Strategy
Every social media workshop I present at, I get the same few questions from new and wide-eyed students eager to

Meet the Social Media Platforms and Share a Cookie
It’s hard to understand how a post on Facebook is different from Google+, or how a pin on Pinterest is

Email Marketing Around Spammers
I know I can be a little hard on my social media students sometimes when it comes to playing by

Do You Have What it Takes to Market on LinkedIn?
Users of LinkedIn’s professional networking services require an understanding of how to conscientiously and effectively promote themselves and their services

Do You Have What it Takes to Market on LinkedIn?
Users of LinkedIn’s professional networking services require an understanding of how to conscientiously and effectively promote themselves and their services

Operation Happiness by Kristi Ling
I work with a lot of start-ups and small business owners as a social media expert and SEO instructor here

How to Connect With Your Target Audience on LinkedIn
With the highest average annual income of any other major social media platform and access to C-level executives without their

Audience Analysis for Workshop Performance Enhancement: Putting a Measurement on Free
Many non-profit organizations share the same truth-revealing inside-joke: you can’t fire someone who works for free. Similarly, they often don’t

Audience Analysis for Workshop Performance Enhancement: Change Management
While I have been worrying about the effects of the change curve on my client, I realized that their workshop

Social Media Creates Timely Feedback in Distance Education
Abstract Modern learners are consumers of knowledge, and as consumers they are accustomed to on-demand gratification. The environment of consumers

Audience Analysis for Workshop Performance Enhancement: Gathering Data Points
My work with a local 501(c)(3) nonprofit association for performance enhancement to their workshop program has settled into place and

Audience Analysis for Workshop Performance Enhancement: Preventing False Solutions
I am currently working on a performance enhancement project with a 501(c)(3) nonprofit association that assists local small business owners
Defining Distance Education in Online Learning
Abstract Distance education as an instructional strategy is one of four fundamental components to instructional design. It serves a purpose
Rebuilding LMS – Learning Moves to the Stratosphere
Abstract One of the hottest trends in software has made its way to the Instructional Design and Technology field: Software-as-a-Service,

Comparing Social Media Platforms in 2015
When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present
The Business Performance Dilemma
Studies may empirically show that human capital yields higher rates of return than physical capital in corporate settings (Lickert and

Understanding Keywords Aren’t Words
A very, very common misconception I see about keywords is that they’re just words, when in reality, they are phrases.

Where Can I Find Free Images to Use on Social Media?
I can’t give you legal advice, so please take any legal questions to an attorney. All I can tell you

What Is A Hashtag and How the #### Do I Use Them?
You can’t go to a #marketing workshop anymore without hearing the word “hashtag,” but few new business owners know what

Holiday Catalog Shopping Party – Free Catalogs!
First things first – the catalogs. Start filling out free catalog requests early to make sure you have enough time to get the free catalogs before your holiday catalog shopping party.

A Good Employer Is Hard To Find
Instead of focusing on why employees leave employers, I’d love to see more research on why employees choose the wrong employer from the start. An ounce of prevention is worth years of stress-induced headaches.

Ask Me About My Tempur-Pedic : Website Failure
After herniating the disc between my L4 and L5 vertebrae when I was 19, sleeping became more difficult for me

How Healthcare Providers and Nonprofits Can Use Social Media Together
This is an excerpt from my article on LinkedIn Pulse For Medical Professionals: Don’t keep your passion a secret! I

Social Media In The Medical Industry
The following is an excerpt from my first article published on LinkedIn. You can read the whole article here. Is

SCORE Marketing Your Business Workshop in SLO
SCORE Business Counselors is a non-profit offering free services to small business owners and start-up entrepreneurs. The free marketing workshop
Central Coast Theatre Kickstarter
Who would have thought something as timeless as theatre would have such time-sensitive information? This Kickstarter will create a website to get all of that information out there in a timely fashion.

Upcycled Suitcase Into A Nail Polish Storage Case
Creating a nail polish organizer and storage case out of an upcycled old suitcase.

A Quilt for the Wounded Warrior Project
Creating a quilt for the Wounded Warrior Project with support from Kickstarter backers.

Easy, Edible Green Smoothies: Kid Friendly, Vegan Friendly, Lactose Free, & Yummy!
Kid friendly green smoothie recipes using basic ingredients for sweet and simple smoothies.

Project “Beacon House”
After looking at houses for about the past year in a housing market with the mentality of eBay, we finally

Mika the Inbread Cat
You’ll have to forgive me, but I couldn’t resist making my own “in-bread” cat after seeing it on another website.

Updates on Me vol. 2 THAILAND Vacation!!
So I’ve been ridiculously busy lately, and I’m sorry I haven’t updated a bloody thing on here. But… I’m done

It’s BROKEN!
I can’t believe this! I stubbed my toe (HARD) on a little desk at school last night before my late

Theatre Presentation Pictures
It seems like forever ago I promised more school pics soon. This was the first event where I didn’t get

Japanese School Bus
In Japan, several of the private pre-schools have very special busses. One of my favorites is this dog bus. It

Stuff in the Mail
A few people have asked me about the kinds of things that we can’t get here that can be sent
My School’s Website
I have spent a long time trying to hunt down this “great website” that my school has. And here it
Fashion Plus – In Japan
I was really surprised by the number of people who e-mailed me back with questions about the Japanese fashion stuff,

Kitten Update (aka more pics!!)
I finally figured out her name. Mika (mee-kah). I was going to name her Mike (mee-keh) for the tri-color pattern (“mikeneko”

KITTEN!
After fostering many baby kitties, I’ve finally found the one I’m going to keep. Her current name is Sprite, but

My Yukata (The Kimono Looking Thing)
As you’ve probably seen from my profile, I have a new Yukata. It looks like a kimono, but really isn’t.
Phantom of the Opera in Japanese
Last weekend, I went to see The Phantom of the Opera in Tokyo. Naturally, being in Japan, the entire play

Fuji-San Hike
So this weekend I finally did it, I hiked Fuji. I’ve got lots of great pictures to show you all, but only
Japanese Styled Chinese Acupuncture from a German Immigrant
On Monday I finally went in for some acupuncture. It took me a while to find someone who speaks English
Japanese Culture Twists Part One
Sorry for not writing in a while, I’ve been so busy with work and the summer has finally arrived, so
Tokyo Disneyland
For my birthday, I went to Tokyo Disneyland! I couldn’t have asked for better weather! Everyone kept telling me it was going

Shinagawa Aquarium
Until my next real blog, I wanted to share some pictures with you. Enjoy! My last class went on a
New Teaching Job in Hodogaya
Ok, so this may not be as glorious or exciting as my other e-mail updates, but I know everyone has
Chinese New Year in Japan
Hello again to all my friends back in the states! Things are rolling along here rather well. I finally got
Shrimp Burger
Konnichi-wa to my firends from the purple risu (squirrel) here in Japan! (See? I’m learning Japanese already! LOL!) This one
Arrival in Japan
I made it! I am here, safe and sound, in Yokosuka, Japan. Of course, it rained as I got off
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