Social media channels are in every niche and new ones seem to pop-up overnight, which is dizzying for even the most nimble of small business owners. Like many, you probably did not go into business because you enjoy running the operations side of things – you went into business for yourself to do what you love. I hear this from all business owners: from doctors who just want to treat people to crafters selling hand-knit socks on Etsy. But it’s important to earn a living while doing what you love, right? And so you may find yourself wearing the hat of your own marketing agent trying to navigate the rough seas of social media. Not to worry – I’m here to help you with a compass and map.