The Many Colors of Facebook

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I’ve been receiving questions about the colored text posts on Facebook by business owners looking to increase their Facebook engagement score.  They started out on a few specific mobile platforms and were eventually released to iOS and desktop browsers to give everyone access.  This is the view from a desktop now when you post using text only from your personal profile:

increase facebook engagement through text graphics

You can select a colored background for your text to give it some pop.  This does not work if you are using a link or a photo.  It can only be a text only post. However, hashtags do work as do emojis.  Here is what the posts can look like:

increase facebook engagement with text posts

increase facebook engagement with text posts

If you’ve been to one of my live workshops, you’ll know my joke behind #awesome.  I do not suggest you actually use this hashtag.  Anyway, these graphic-driven text posts are another ploy by Facebook to kill the engagement scores of business pages.  When individuals (aka real friends) can post such magical looking posts from their phones, your carefully crafted graphics are going to be even more lost among the crowd.  Business pages were surviving after so many algorithm cuts by turning to graphics to punch through the social media noise and keep engagement up.  Individuals simply did not take them time to use professional images, so businesses had the advantage on visual spectatorship.  These colorized text posts are a game changer to the engagement scores of business pages on Facebook.

But don’t despair!  These colored backgrounds on the status updates between friends (however narcissistic they might seem) can be in the hands of the business owner, too!  How?  Go to your personal profile, create your post – DON’T POST IT, just SNIP IT!  Using the same tool I used to take the screen shots above, I use the “snipping tool” on my computer to capture images but capture a smaller frame so it looks like a post.

snip for facebook engagement

Now, it is an image post an not a true text post, so it only mimics the game Faceook is playing with our engagement scores, but it allows you to compete at some level.  If I wanted to use something similar to what I had above and promote my blog about the hashtag #awesome, I might do this:

#awesome

And with the image, I’ll include the text post “Why I don’t suggest you use the #awesome: https://chicadita.com/2015/10/15/instagram-for-your-business/” so that I get in the true hashtag and my URL.  I would likely use a URL shortening tool like bit.ly with it, too.

It isn’t ideal, but since Facebook likes to put businesses in the penalty box for engagement for no good reason, it’s a ninja tactic to get back in the game.  Enjoy!

About chicadita

Chicadita® is a consulting business offering social media, marketing, and SEO services to small business owners in Paso Robles and the surrounding San Luis Obispo County area. Lacey Clifton, MSEd, a native of California’s central coast, has dedicated her life to what she loves most: Technology, Arts, and Teaching. Today she serves as an Instructional Designer with a focus on educational media technology. She is an expert in social media and the social, co-constructive learning is offers. An ambitious person by nature, Lacey received two Associate’s degrees in 2003 from Ventura College. Soon after in 2005, she earned a Bachelor’s of Arts Summa Cum Laude in Theatre Arts from Old Dominion University, and was awarded the Faculty Award of Excellence and Outstanding Student of the year from her department, along with many other academic honors. In 2007, Lacey completed course work in Early Childhood Education and Teaching from Central Texas College. At Cuesta College, she continued her studies with Business Coursework and Psychology. In 2018, again with Old Dominion University, Lacey completed her Master’s of Science in Education degree in Instructional Design and Educational Technology.

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