LinkedIn Success in 2020
LinkedIn is more than an online bulletin board for job-seekers. It's a resource that users trust and use to find service providers, make referrals, and network.
Why Engagement Matters on Social Media
Your social media engagement score is what gets your content in front of the most people. Many business owners struggle with this concept.
How To Join Someone Else’s Group With Your Facebook Page
Facebook's newest feature allows business Pages to join Facebook Groups managed by other people. You can do so much more now with Groups, here's how to join as your Page!
The Many Colors of Facebook
Since Facebook likes to put businesses in the penalty box for engagement for no good reason, this is a ninja tactic to get you back in the game!
LinkedIn Workshop
I've decided to move forward on a LinkedIn-only workshop! There will be live editing to LinkedIn profiles and we will practice using the advanced search filters with clear objectives in mind.
Celebrating 3 Years of Marketing Workshops with SCORE San Luis Obispo
This month I celebrated 3 years of presenting social media and website marketing workshops as a guest of the San Luis Obispo Chapter of SCORE (the Service Corps. Of Retired Executives Association). To celebrate, I brought doughnuts for my students. Here, I’m pictured eating the lone survivor (not for long!!). (more…)
Navigating Social Presence In Social Media (on LinkedIn Pulse)
Each platform has a unique audience, can you navigate them all?
An F.A.Q. on Twitter Best Practices in a Social Media Marketing Strategy
This F.A.Q. focuses on the lead questions for a small business Twitter marketing strategy asked by small business owners.
Meet the Social Media Platforms and Share a Cookie
Share a cookie on social media platforms - how to use each platform in a unique way.
Email Marketing Around Spammers
I know I can be a little hard on my social media students sometimes when it comes to playing by the rules, following the law, and using white-hat marketing in…
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