Something exciting has happened on Facebook for business owners – Pages can now join Groups as members!
Previously, Pages could be linked to a Group, but only a Page owned by the Group owner could be linked, so basically, I could make a group all about social media marketing and link my business Page for Chicadita to it. It would be shown in the ‘about’ section of the group.
But managing a Group on Facebook is a lot of work and many small business owners really just wanted to join the Group as a participant, not run the whole show. Now, you can! There are some limitations, though. The biggest limitation to joining a Facebook Group as a business Page is that the Group administrator(s) must allow Pages to join in the settings.
This will most likely be found in public Groups, so as a business owner wanting to join a Group, that’s what you’ll want to look for to avoid this hurdle as much as possible.
How to Join Someone Else’s Group As Your Facebook Page:
Step 1 – Find a group that is accepting Pages
Use the global search bar in Facebook to search for a group topic that would be a good place for your business page to join in on the discussion. If you don’t understand the global search bar, sign up for my Facebook for Beginners online workshop here.
When checking for the Group’s permissions for Pages, look to see if it is a Public Group on the upper-left side. Currently, because this feature is SO new, when I hover my mouse over the ‘Join Group’ button, I also get a pop-up that lets me know this group is open to Pages.
Step 2 – Join as your Page
Click on the ‘Join Group’ button and you’ll get a pop-up asking how you want to join the Group. From here, select your business Page and continue.
Step 3 – Wait for Approval
After you submit your join request, you may find that some Groups have questions for you to answer about why you want to join – be sure you answer them! If the group requires approval, you’ll have to wait and see if you are let in.
Currently, if you are already in a group, you can look to see if this ‘Join Group’ button is appearing. If it doesn’t appear, you probably cannot join the group as your Page. Other social media people have suggested leaving the group and trying again, but in my experience, I will see the ‘Join Group’ button if I am already in the Group personally and want to add a Page. This is a very new feature, so expect some hiccups and changes as Facebook refines the feature. Have fun!
I’ve been receiving questions about the colored text posts on Facebook by business owners looking to increase their Facebook engagement score. They started out on a few specific mobile platforms and were eventually released to iOS and desktop browsers to give everyone access. This is the view from a desktop now when you post using text only from your personal profile:
You can select a colored background for your text to give it some pop. This does not work if you are using a link or a photo. It can only be a text only post. However, hashtags do work as do emojis. Here is what the posts can look like:
If you’ve been to one of my live workshops, you’ll know my joke behind #awesome. I do not suggest you actually use this hashtag. Anyway, these graphic-driven text posts are another ploy by Facebook to kill the engagement scores of business pages. When individuals (aka real friends) can post such magical looking posts from their phones, your carefully crafted graphics are going to be even more lost among the crowd. Business pages were surviving after so many algorithm cuts by turning to graphics to punch through the social media noise and keep engagement up. Individuals simply did not take them time to use professional images, so businesses had the advantage on visual spectatorship. These colorized text posts are a game changer to the engagement scores of business pages on Facebook.
But don’t despair! These colored backgrounds on the status updates between friends (however narcissistic they might seem) can be in the hands of the business owner, too! How? Go to your personal profile, create your post – DON’T POST IT, just SNIP IT! Using the same tool I used to take the screen shots above, I use the “snipping tool” on my computer to capture images but capture a smaller frame so it looks like a post.
Now, it is an image post an not a true text post, so it only mimics the game Faceook is playing with our engagement scores, but it allows you to compete at some level. If I wanted to use something similar to what I had above and promote my blog about the hashtag #awesome, I might do this:
And with the image, I’ll include the text post “Why I don’t suggest you use the #awesome: https://chicadita.com/2015/10/15/instagram-for-your-business/” so that I get in the true hashtag and my URL. I would likely use a URL shortening tool like bit.ly with it, too.