Blog Archives

Navigating Social Presence In Social Media (on LinkedIn Pulse)

Social media channels are in every niche and new ones seem to pop-up overnight, which is dizzying for even the most nimble of small business owners. Like many, you probably did not go into business because you enjoy running the operations side of things – you went into business for yourself to do what you love. I hear this from all business owners: from doctors who just want to treat people to crafters selling hand-knit socks on Etsy. But it’s important to earn a living while doing what you love, right? And so you may find yourself wearing the hat of your own marketing agent trying to navigate the rough seas of social media. Not to worry – I’m here to help you with a compass and map.   Read the rest of this entry

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An F.A.Q. on Twitter Best Practices in a Social Media Marketing Strategy

Twitter FAQEvery social media workshop I present at, I get the same few questions from new and wide-eyed students eager to unravel the mysteries of social media marketing.  But what has always struck me as interesting is the order in which I hear the platform names inquired about.  Twitter is often in the first two platforms mentioned despite the fact that at my Social Media for Small Business Owners workshops I rarely have a student who actually needs to implement Twitter in their marketing strategy.

The following F.A.Q. is going to address the questions I get asked most often.  These may not necessarily be the best questions to ask about Twitter and implementing it in your social media marketing strategy, but that really isn’t the point of an F.A.Q., is it?  Majority rules.  Read the rest of this entry