As a digital marketing agency, I provide a wide variety of Facebook marketing services, including: Facebook ads, social media post plans and calendars, engagement boosts, social media marketing strategy sessions, and of course trainings and tutorials.
Why is Facebook so important to your social media marketing strategy?
Facebook leverages powerful word-of-mouth marketing between friends. What is perceived as a referral happens naturally on Facebook through engagement.
- 40% of Facebook users say they will “Like” a business to receive discounts and promotions.
- 70% of US adults trust brand or product recommendations from friends and family while only 10% trust an online ad.
- Followers of brands on Facebook spend more per transaction than non-Followers.
- When your Fans engage with you, they like you more, and when they like you more, their friends find out.
But to get the most reach from Facebook, you have to know how to leverage their algorithm. In the Facebook algorithm, engagement is king and worth so much more than volume of Followers. Many small business owners struggle with gaining reach through Facebook marketing and feel thwarted in their efforts. Facebook is the platform of choice for many social media consumers and small businesses are expected to be seen there. I can help you create an engaging social media strategy designed to get the most engagement out of your Facebook Followers or give you a Facebook marketing strategy session to help you reach your audience organically on your own.
Did you know most small businesses only reach 3% of their Followers when they post?
This statistic is what is so frustrating for small businesses trying to gain visibility on Facebook with their social media marketing. It may be “free” to use Facebook, but you have to know how to play the game in order to succeed. Here are a few of my most popular tutorials for Facebook marketing:
- How to Use Hashtags Like a Pro on Facebook and Instagram
- How to Use #Hashtags and @Mentiontags
- Social Media Content Ideas for Better Engagement
- How To Join Someone Else’s Group With Your Facebook Page
Facebook Marketing Services
Content Calendar Writing and Scheduling
- Do you struggle to come up with engaging content for your Facebook marketing? I can write a monthly or annual Facebook marketing calendar for you and can schedule posts up to three months in advance. Learn more about my social media content calendars here.
- I love using Facebook ads to target new Followers to your audience. Facebook Ads Manager gives you the control to target the exact demographic you’re after to add quality Followers to your Fan base. I can create and monitor the ads for you or give you a training session in how to create the ads yourself.
Facebook Audience Analysis
- You might be surprised to find out how many of your Followers are in another country! If you are a local brick-and-mortar, these may not be the Fans you’re after. I will review the current Fans in your audience and do research to help narrow down the scope of your ideal customer based on your Unique Selling Position.
Facebook Marketing Strategy
- I will review your Facebook audience and activities and we’ll meet to discuss the best strategy for you to reach your target audience with your message. This is a great first-step for many small business owners new to digital marketing.