Facebook leverages powerful word-of-mouth marketing between friends.
- 40% of Facebook users say they will “Like” a business to receive discounts and promotions.
- 70% of US adults trust brand or product recommendations from friends and family while only 10% trust an online ad.
Engagement is more important than the number of Fans.
- When your Fans engage with you, they like you more, and when they like you more, their friends find out.