Author: chicadita

Chicadita® is a consulting business offering social media, marketing, and SEO services to small business owners in Paso Robles and the surrounding San Luis Obispo County area. Lacey Clifton, MSEd, a native of California’s central coast, has dedicated her life to what she loves most: Technology, Arts, and Teaching. Today she serves as an Instructional Designer with a focus on educational media technology. She is an expert in social media and the social, co-constructive learning is offers. An ambitious person by nature, Lacey received two Associate’s degrees in 2003 from Ventura College. Soon after in 2005, she earned a Bachelor’s of Arts Summa Cum Laude in Theatre Arts from Old Dominion University, and was awarded the Faculty Award of Excellence and Outstanding Student of the year from her department, along with many other academic honors. In 2007, Lacey completed course work in Early Childhood Education and Teaching from Central Texas College. At Cuesta College, she continued her studies with Business Coursework and Psychology. In 2018, again with Old Dominion University, Lacey completed her Master’s of Science in Education degree in Instructional Design and Educational Technology.

How to Address a Broken Favicon

I’ve been seeing a ton of Favicon issues lately and thought that might be a good topic for a lot of you since most businesses have a website, even a small one. If you know what a Favicon is, you can skip this paragraph. For everyone else, a Favicon is that teeny tiny little logo […]

Can Chat GPT Write My Website Content?

AI generative tools like Chat GPT are increasing in popularity as more people learn about them and hear the promises of a lighter workload. But here’s the thing… these tools have major limitations. I get asked about them so much that I thought a newsletter article was in order So can you use Chat GPT […]

Should I #Hashtag My Business Name?

Should I #Hashtag My Business Name?

Hashtags are a great tool in building reach and visibility to people interested in a topic. For example, #businesstips is likely being seen by people who own a business and like to read up on tips and strategies. But making up your own hashtag, even one for yourself or your business name, seldom pays off. […]

How to Get Found by Google

seo strategist

We all use Google (and probably multiple times a day every day at this point), so we know what Google is, but not a lot of people understand what it takes to get found (aka “rank”) by this search engine giant. 

How to Develop an SEO Strategy

SEO strategist San Luis Obispo

An SEO strategy takes a lot of work because there are so many moving parts.  Many DIY business owners struggle with SEO. Here are some tips from an SEO strategist.

What Makes a Good Email?

What makes a good email? Start with the purpose – why are you writing the email?  This should be a clear answer you can give in one sentence without using the word “and.” 

How to Grow Your Instagram Audience (Organically)

Growing an audience organically is more likely to result in obtaining the kinds of followers you really want to have. It may not be as fast as paying for ads, but quality is always better than quantity on social media.

Why Blogging Helps your Business

Blogging helps your business by bringing more people to your website through SEO and boosts how much people spend per transaction with you through social presence.