Author Archives: chicadita

About chicadita

Chicadita® is a consulting business offering social media, marketing, and SEO services to small business owners in Paso Robles and the surrounding San Luis Obispo County area. Lacey Clifton, MSEd, a native of California’s central coast, has dedicated her life to what she loves most: Technology, Arts, and Teaching. Today she serves as an Instructional Designer with a focus on educational media technology. She is an expert in social media and the social, co-constructive learning is offers. An ambitious person by nature, Lacey received two Associate’s degrees in 2003 from Ventura College. Soon after in 2005, she earned a Bachelor’s of Arts Summa Cum Laude in Theatre Arts from Old Dominion University, and was awarded the Faculty Award of Excellence and Outstanding Student of the year from her department, along with many other academic honors. In 2007, Lacey completed course work in Early Childhood Education and Teaching from Central Texas College. At Cuesta College, she continued her studies with Business Coursework and Psychology. In 2018, again with Old Dominion University, Lacey completed her Master’s of Science in Education degree in Instructional Design and Educational Technology.

How to Get Found by Google

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seo strategist

We all use Google (and probably multiple times a day every day at this point), so we know what Google is, but not a lot of people understand what it takes to get found (aka “rank”) by this search engine giant. 

How to Develop an SEO Strategy

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SEO strategist San Luis Obispo

An SEO strategy takes a lot of work because there are so many moving parts.  Many DIY business owners struggle with SEO. Here are some tips from an SEO strategist.

What Makes a Good Email?

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What makes a good email? Start with the purpose – why are you writing the email?  This should be a clear answer you can give in one sentence without using the word “and.” 

Why Blogging Helps your Business

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Blogging helps your business by bringing more people to your website through SEO and boosts how much people spend per transaction with you through social presence.