What Makes a Good Email?
What makes a good email? Start with the purpose – why are you writing the email? This should be a clear answer you can give in one sentence without using the word “and.”
Celebrating 3 Years of Marketing Workshops with SCORE San Luis Obispo
This month I celebrated 3 years of presenting social media and website marketing workshops as a guest of the San Luis Obispo Chapter of SCORE (the Service Corps. Of Retired Executives Association). To celebrate, I brought doughnuts for my students. Here, I’m pictured eating the lone survivor (not for long!!). I gave my first workshop […]
How to Connect With Your Target Audience on LinkedIn
With the highest average annual income of any other major social media platform and access to C-level executives without their gatekeepers, many business-to-business (B2B) entrepreneurs are starting to notice LinkedIn as a new frontier for their social media strategy. But what I’ve been seeing lately is a lot of ineffective over-clicking of that “Connect” button. Did you […]
Comparing Social Media Platforms in 2015
When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present statistics. But it isn’t always easy to compare apples to apples when looking at the data as each social media platform only reveals so much. I started combing through press releases from the social media […]
Where Can I Find Free Images to Use on Social Media?
I can’t give you legal advice, so please take any legal questions to an attorney. All I can tell you is that misusing the property of someone else is probably a really bad idea and might tick someone off. If you didn’t make it or buy it, be careful. Option One The best place to find images […]
SCORE Marketing Your Business Workshop in SLO
SCORE Business Counselors is a non-profit offering free services to small business owners and start-up entrepreneurs. The free marketing workshop will cover branding, niche markets, unique selling position, and social media. Register here before 10/25/2014! From the SCORE website: This workshop will help you understand how to define the unique selling proposition of your product […]