How to Use Emoji in LinkedIn

Emoji are quick and easy to use from a phone, but when working on optimizing a LinkedIn profile, I like to use my desktop computer because it has more control and more options. For those of you like me who want a search engine optimized LinkedIn profile with enough swagger to get noticed by potential […]

LinkedIn Success in 2020

LinkedIn is more than an online bulletin board for job-seekers. It’s a resource that users trust and use to find service providers, make referrals, and network.

Do You Have What it Takes to Market on LinkedIn?

Users of LinkedIn’s professional networking services require an understanding of how to conscientiously and effectively promote themselves and their services to their desired audience within the platform to make the best use of their promotional efforts under their time constraints.  Remember, social media is not “free” – it uses your valuable time!  So do you […]

How to Connect With Your Target Audience on LinkedIn

With the highest average annual income of any other major social media platform and access to C-level executives without their gatekeepers, many business-to-business (B2B) entrepreneurs are starting to notice LinkedIn as a new frontier for their social media strategy. But what I’ve been seeing lately is a lot of ineffective over-clicking of that “Connect” button.   Did you […]