Comparing Social Media Platforms in 2015

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When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present statistics.  But it isn’t always easy to compare apples to apples when looking at the data as each social media platform only reveals so much.  I started combing through press releases from the social media giants like Facebook and LinkedIn to pull data, then turned to some of my favorite sources like Pew Internet Research and GlobalWebIndex for help.  I also found a new source in DMR Digital Statistics.  People have been telling me they are hearing rumors about teenagers abandoning Facebook this year and moving to Instagram as part of their argument that I should teach Instagram, so I thought I’d focus my 2015 social media comparison on some of the younger users, like teens and ‘Millennials’ and include Instagram in my investigation.  Here is what I found:

LinkedIn Facebook Instagram Pinterest Twitter
Percentage of US Internet User Adults Who Use 28% 71% 26% 28% 23%
Monthly Active Users 100 million 1.55 billion 400 million 100 million 320 million
Percentage of Millennials (15-34) That Use 13% 91% 34% 27% 59%
Percentage of US Teen (13-17) That Use 0% 71% 52% 22% 33%

I hate to tell you all, but once again Facebook is dominating the statistics.  I’m still the most fond of LinkedIn, but I know each platform has its own purpose.  Instagram is being used heavily by teenagers, but remember that teens are not necessarily the decision makers to buy your products or services.  Keep in mind where the money comes from when you craft your messaging.

And for a little extra fun, I made an infographic on the 2015 social media statistics, too

2015 Social Media Statistics Infographic

About chicadita

Chicadita® is a consulting business offering social media, marketing, and SEO services to small business owners in Paso Robles and the surrounding San Luis Obispo County area. Lacey Clifton, MSEd, a native of California’s central coast, has dedicated her life to what she loves most: Technology, Arts, and Teaching. Today she serves as an Instructional Designer with a focus on educational media technology. She is an expert in social media and the social, co-constructive learning is offers. An ambitious person by nature, Lacey received two Associate’s degrees in 2003 from Ventura College. Soon after in 2005, she earned a Bachelor’s of Arts Summa Cum Laude in Theatre Arts from Old Dominion University, and was awarded the Faculty Award of Excellence and Outstanding Student of the year from her department, along with many other academic honors. In 2007, Lacey completed course work in Early Childhood Education and Teaching from Central Texas College. At Cuesta College, she continued her studies with Business Coursework and Psychology. In 2018, again with Old Dominion University, Lacey completed her Master’s of Science in Education degree in Instructional Design and Educational Technology.

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