What Is A Hashtag and How the #### Do I Use Them?
You can’t go to a #marketing workshop anymore without hearing the word “hashtag,” but few new business owners know what a hashtag is, why it exists in social media, or how to use it effectively. #What Is a Hashtag? It’s a hyperlink to other similar posts, tweets, and updates. It works on Twitter, it’s original […]
How Healthcare Providers and Nonprofits Can Use Social Media Together
This is an excerpt from my article on LinkedIn Pulse For Medical Professionals: Don’t keep your passion a secret! I know otolaryngologists who fly around the world for cleft pallet surgeries and plastic surgeons who make donations to local breast cancer funds with every breast augmentation they perform. Some doctors even enjoy something as simple […]
Social Media In The Medical Industry
The following is an excerpt from my first article published on LinkedIn. You can read the whole article here. Is there a place for social media in the medical industry? Yes! But it may be worth it to hire a professional rather than try to do it yourself (or hire your neighbor’s cousin’s daughter’s 16-year-old […]
SCORE Marketing Your Business Workshop in SLO
SCORE Business Counselors is a non-profit offering free services to small business owners and start-up entrepreneurs. The free marketing workshop will cover branding, niche markets, unique selling position, and social media. Register here before 10/25/2014! From the SCORE website: This workshop will help you understand how to define the unique selling proposition of your product […]