Hashtags are a great tool in building reach and visibility to people interested in a topic. For example, #businesstips is likely being seen by people who own a business and like to read up on tips and strategies. But making up your own hashtag, even one for yourself or your business name, seldom pays off. Here’s why: the purpose of… Read more »
Small business owners need to take action and change their Google Analytics account from a Universal Analytics account to Google Analytics 4 by July 1, 2023 or risk losing data.
We all use Google (and probably multiple times a day every day at this point), so we know what Google is, but not a lot of people understand what it takes to get found (aka “rank”) by this search engine giant.
An SEO strategy takes a lot of work because there are so many moving parts. Many DIY business owners struggle with SEO. Here are some tips from an SEO strategist.
What makes a good email? Start with the purpose – why are you writing the email? This should be a clear answer you can give in one sentence without using the word “and.”
Growing an audience organically is more likely to result in obtaining the kinds of followers you really want to have. It may not be as fast as paying for ads, but quality is always better than quantity on social media.
I want you to know that you are not alone if you think you don’t understand how to use hashtags like a pro on Facebook and Instagram.
Blogging helps your business by bringing more people to your website through SEO and boosts how much people spend per transaction with you through social presence.
Are you struggling with content creation for marketing? My survey says you’re not alone!
Your USP (Unique Selling Position) is what separates you from your competition. Start by identifying the benefits of your product or service.
