Hashtags are a great tool in building reach and visibility to people interested in a topic. For example, #businesstips is likely being seen by people who own a business and like to read up on tips and strategies. But making up your own hashtag, even one for yourself or your business name, seldom pays off. Here’s why: the purpose of… Read more »
Growing an audience organically is more likely to result in obtaining the kinds of followers you really want to have. It may not be as fast as paying for ads, but quality is always better than quantity on social media.
How to use hashtags and mentiontags, which tags to use, when to use them, and how many to use.
Engagement is the top metric on social media. Here are 10 solid ideas to get you started writing your next social media post plan with more engaging content.
Emoji are quick and easy to use from a phone, but when working on optimizing a LinkedIn profile, I like to use my desktop computer because it has more control and more options. For those of you like me who want a search engine optimized LinkedIn profile with enough swagger to get noticed by potential employers or clients, I have… Read more »
LinkedIn is more than an online bulletin board for job-seekers. It’s a resource that users trust and use to find service providers, make referrals, and network.
Your social media engagement score is what gets your content in front of the most people. Many business owners struggle with this concept.
Facebook’s newest feature allows business Pages to join Facebook Groups managed by other people. You can do so much more now with Groups, here’s how to join as your Page!
Since Facebook likes to put businesses in the penalty box for engagement for no good reason, this is a ninja tactic to get you back in the game!
I’ve decided to move forward on a LinkedIn-only workshop! There will be live editing to LinkedIn profiles and we will practice using the advanced search filters with clear objectives in mind.
