Looking for social media services for your small business in San Luis Obispo county? You’ve come to the right place! Lacey Clifton is an expert at all things social media and gives live workshops within San Luis Obispo County. She also presents as a guest of the SCORE Association. SCORE volunteers are typically retired business experts who mentor new entrepreneurs, but finding a retired social media expert isn’t possible just yet, so they called on Lacey to present.
Chicadita offers a full spectrum of social media services and website SEO. Some clients prefer to have full-service solutions asking us to manage everything from writing blogs and creating social media graphics and post plans where all they need to do is offer approval each month. Busy business owners not interested in learning marketing prefer this solution. For the DIY business owner or solo-entrepreneur, tutorials and private lessons are available along with live workshop opportunities. And don’t forget about our Social Media Engagement Clubs! These clubs offer online tutorials, live sessions, and weekly guided messaging to help business owners get ahead of their competition by learning how to be engaging on social media platforms. Remember, engagement is the most important metric in social media.
New Clients
A Breakthrough Session is required for all new clients. There is a 1 hour minimum for the first session so that I can review what you have and talk to you about your desired results. I will conduct the review before our meeting. The first hour will include analysis and review of my findings. If you book 2 hours, the second hour will include planning and strategy and is recommended if you want to be a DIYer.
New Client Breakthrough Session:
- $165 one hour
- $300 two hours
Hourly Rate
Hourly services are billed in 15 minute increments.
- Contract Rate: 4+ Hours Per Month for 6+ Months: $80/hour
- In-Person Meetings in Paso Robles: $100/hour
- Online & Remote Services: $100/hour
- On-Site in SLO County: $135/hour
Packages
Packages are a great way to build and maintain a strong social media presence and/or SEO (Search Engine Optimization) by bundling the best services for a reduced fee. Remember, it takes consistency to get results and should be maintained for a minimum or 6 months to get optimal results. All packages with a 6-month commitment will qualify for the $80/hour discounted rate for any other services.
Social Lite Package:
- Featuring 1 of your products/services paired with 1 theme each month;
- 1 post each week shared on up to 3 platforms (share to extra platforms $50 each);
- Custom post graphics when needed;
- Up to 30 minutes of phone/email support
Social Only Package:
- Featuring 1 of your products/services paired with 1 theme each month;
- 3 posts each week shared on up to 3 platforms (share to extra platforms $50 each);
- Custom post graphics when needed;
- Up to 30 minutes of phone/email support.
Social & SEO Package:
- Includes “Social Only Package” with 1 of the 3 platforms as Google My Business;
- 1 keyword selection each month;
- 2 blogs each month;
- 1 custom email blast sent to your database list (ie MailChimp) each month;
- 1 website page write/rewrite each month;
- 1 pop-up on site each month with a Call-to-Action
Multi-Channel Package:
- Includes “Social & SEO Package;”
- “Facebook Fan Building Add-On;”
- “Email Add-On;”
- Google Map Ranking and Backlink Building each month;
- Extra 30 minutes of phone/email support (up to 1 hour);
- Sitemap management.
Add-Ons
Add-ons are great ways to get ahead of your competition and are designed to be used
alongside a package to enhance the results achieved; however, they may be
purchased individually.
Facebook Fan Building Add-On:
- $100 paid to Facebook for ads;
- Replies to comments/engagements;
- Generate invitations to the page from ad recipients with engagement.
YouTube Add-On:
- Creation of 2 videos of 2 minutes or less;
- Videos posted to YouTube and optimized for search engines.
- NOTE: Requires a YouTube Channel and Google My Business Page (see One-Time Services below).
Email Marketing Add-On:
- 2 custom email blasts sent to your database list and your website subscribers;
- Import any new subscribers to your database (ie MailChimp) before sending;
- Management of automated social media posts from emails;
- Email template updates/customization when needed.
Training Services
Training is available for a wide variety of marketing tools. If you don’t see what you need, just ask!
CMS Training (WordPress, Wix, SquareSpace, etc.):
- 1 virtual training (screen sharing) up to 1.5 hours;
- Recording of the training sent directly to you after rendering.
Social Media Platform Training:
- Choose 1 platform per training sessions (ie Facebook, LinkedIn, etc.)
- 1 virtual training (screen sharing) up to 1.5 hours;
- Recording of the training sent directly to you after rendering.
One-Time Services
Get a jump on your social media and SEO with professionally setup accounts.
Google My Business Page Creation:
- Setup and optimization of Google My Business Page (including map) and YouTube Channel including cover art;
- 5 keyword related posts;
- Includes setup of administrative Gmail account if needed.
- NOTE: Requires logos and/or images of business be provided with all known Google/Gmail passwords and website admin password. Also, Google may require claiming address via postcard mailer (expect a 2-week delay).
Keyword SEO Research:
- Research keywords currently in use and identify other high volume, consumer-driver keywords in your niche to use in future optimization for maximum ROI (return of investment);
- Review 2 other competitor websites for their keywords to compete on;
- Deliver a spreadsheet with findings of keyword volumes and values.
Google Analytics Installation:
- Google Analytics account creation and installation to website;
- 1 goal tracking setup in Google Analytics;
- Setup: Google Webmaster, Google AdWords/Keyword Tools, Google Search Console, and Sitemap.
- NOTE: Requires all known Google/Gmail passwords and website admin password must be provided.
Total SEO One-Time Setup and Optimization:
- Google Analytics;
- Google Search Console;
- Google Keyword Tools (AdWords account & unlock);
- Google Webmaster;
- Google My Business;
- YouTube Channel;
- Sitemap and submission to search engines (Google, Bing, etc.).
- NOTE: Requires logos and/or images of business be provided with all known Google/Gmail passwords and website admin password.
Other Services
Other services are available at my standard hourly rate (see first page) including:
- Social media profile setup and optimization;
- Reputation management (i.e. Yelp and Google My Business);
- Blog writing, editing, and posting;
- Website content optimization, writing, editing, and posting;
- Press release writing and distribution;
- Email campaign template creation, writing, and distribution;
- Online ads management in Facebook and Google;
- Analysis of competitors, audience/consumer/tribe, and target demographics;
- Design of business cards, flyers, and postcards;
- Radio Commercials;
- Monthly Coaching and Strategy;
- Need other social media, web, SEO, or marketing help? Just ask!
New client?
Click this button to book a new client consultation!
Facebook
Businesses big and small have to be on Facebook now because today’s savvy consumer expects it, but navigating the algorithms on this social media giant isn’t all that easy. Wait, algorithms?!? Yes, Facebook judges your posts to determine their value and that determines how many people will see it. Most businesses average about 3% , but with the right content it’s possible to average much higher with spikes at over 60%. Learn more about social media marketing on Facebook here.
Twitter
A little birdie may have told you that Twitter is the place to be for website traffic, but the truth of the matter is that Twitter isn’t right for every type of business. If you want to be seen as an industry leader, have time sensitive information, and can handle the volume, Twitter can have a lot to offer with little effort. After all, a tweet is only 140 characters at most. Learn more about Tweet-worthy marketing on Twitter here.
LinkedIn
LinkedIn is so much more than a resume site. It offers small business owners the chance to network with others within their industry and communicate with C-level executives and decision makers. LinkedIn users trust information presented here, giving LinkedIn some if the best conversion stats in the realm of social media. Learn more about the opportunities of LinkedIn here.
YouTube
As the world’s second largest search engine, YouTube is a platform that can’t be ignored when it comes to marketing and brand recognition. Videos don’t need to be a big-budget production to rank on YouTube, but there are a few things that are needed to work within Google’s YouTube algorithms. Learn more about venturing into dynamic media with YouTube here.
Pinterest
Pinterest may have a smaller audience than some of the other social media giants, but users are obsessed with this graphic social interface. Like Twitter, Pinterest may not fit every business, but retailers and anyone with a target audience of younger women will find Pinterest to be a perfect fit. Learn more about Boards, Pins, and the prose of Pinterest here.
Instagram
Like Pinterest, Instagram is a graphic platform for social media marketing, but the audience gravitates towards different images. Instagram is much more candid, but also more demanding for fresh content. It may not be the platform to start with, but leveraging it can put you in touch with a few niche markets. Learn more about Instagram and pleasing its demanding consumers here.