Curriculum Vitae for Lacey Clifton-Jensen
Education
- MS Instructional Design and Educational Technology
Old Dominion University – In Progress - BA Theatre Production, Communication Minor
Old Dominion University – May 2005 - AA Liberal Arts
Ventura College – June 2003 - AA Theater Arts
Ventura College – June 2003 - Business Coursework, Psychology Coursework
Cuesta College - Early Childhood Education Coursework
Central Texas College
Experience
SEO Specialist at Horizon Hobby, Champaign, IL | 10/2021-Present
Led enterprise-level SEO strategy and implementation for Horizon Hobby’s ecommerce brand portfolio, consisting of 14 websites and over 30 brands. Focused on improving organic visibility, driving traffic, and resolving complex technical SEO issues across large-scale web environments.
- Directed SEO strategy for 100K+ keywords and optimized over 500 landing pages to drive qualified organic traffic.
- Identified and resolved over 200,000 technical SEO issues, recovering significant lost traffic caused by violations of Google’s algorithm.
- Diagnosed and corrected critical site errors such as missing favicons, broken Google Merchant integrations, and misconfigured Google Tag Manager consent mode—restoring ranking and tracking integrity across all brand websites.
- Collaborated closely with development teams to resolve complex technical SEO issues, including site architecture, page load speed, and mobile usability.
- Implemented scalable on-page and off-page SEO tactics to improve keyword rankings and domain authority, targeting top 3 SERP positions.
- Successfully indexed thousands of product pages and content assets in Google, expanding search reach and discoverability.
Tools & Platforms:
Salesforce Commerce Cloud (Demandware), SEMrush, Screaming Frog, Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Google Ads, Microsoft Excel, Teams, Outlook, Quantum Metrics, Content Stack
Web Optimization & Marketing Consultant for Small Businesses at Chicadita LLC, Paso Robles, CA | 02/2009-Present
Led full-spectrum digital marketing strategy development and execution for over 80 clients across various industries. Specialized in SEO, content marketing, PPC, and digital brand development to increase online visibility, generate leads, and improve ROI for small businesses, law firms, nonprofits, medical practices, and educational institutions.
- Developed and executed comprehensive digital marketing strategies, including SEO, SEM, local SEO, social media marketing, and content optimization—achieving measurable traffic and conversion growth for clients.
- Designed and led 1,000+ training sessions (group and 1:1) to educate business owners on digital strategy, SEO best practices, and social media management for increased search visibility and ROI.
- Built and managed branded websites aligned with client identity using platforms such as WordPress, Squarespace, and GoDaddy, with a focus on user experience, mobile responsiveness, and conversion optimization.
- Conducted in-depth keyword research, competitive analysis, and SEO audits using Screaming Frog, Google Analytics 4 (GA4), and Google Search Console (GSC).
- Managed PPC campaigns through Meta Ads and Google Ads, improving campaign performance via A/B testing, audience targeting, and data-driven optimization.
Tools & Platforms:
Google Analytics 4 (GA4), Google Search Console, Google Ads, Meta Ads, Yelp Ads, WordPress, Squarespace, GoDaddy, Screaming Frog, Canva, Mailchimp, Constant Contact
Website, Branding, & Public Relations Director at Rotary Club of Paso Robles, Paso Robles, CA | 04/2019-Present
I provided website management, branding, and public relations functions for a century-old Rotary club. Through fundraising events, the club awards $94K in scholarships annually. The largest event, the Winemakers’ Cookoff, is an event I have sold out every year that I have managed their marketing through web optimization, paid ads, and organic social media channels – always under budget.
Workshop Designers & Instructor at SCORE Association, San Luis Obispo, CA | 01/2014-05/2024
As a guest instructor for SCORE, I conducted monthly in-person and virtual workshops for small business owners and startups. I covered various topics, including social media marketing, SEO, unique selling position, data analytics, paid advertising, content creation, and website development for as many as 70 clients at a time, resulting in training well over 1,000 business owners.
Instructional Designer at Pinwheel Learning Management Systems | 04/2016-06/2023
Utilizing instructional design models for adult learners, I aligned current educational technologies to meet the wants and expectations of subject matter experts on business growth topics. I developed digital-first learning resources and implemented instructional designs that aligned with the program vision by managing initiatives for online learning modules including audience analysis and cumulative assessments.
Social Media Specialist at Etna Interactive
May 2013 – May 2014
At Etna, we’re all about education. You’ll never wonder why or how we do what we do – we’ll make sure you understand. Our team of experts will work with you to create a site that looks, feels, and works the way you want it to. Then we’ll help you plan and execute the best marketing tactics to grow your business.
Stage Manager at Paso Robles REC Foundation
September 2013 – September 2013
Stage Manager for “South Pacific”
The Paso Robles REC Foundation invites the public to enjoy one of the most enchanting musicals of all time—Rodgers & Hammerstein’s South Pacific—Friday, Sept. 20 and Saturday, Sept. 21 at the beautiful, outdoor Centennial Park Amphitheater. Admission to this amazing theatrical production is free, but donations will be collected during intermission to support the Foundation’s Downtown Park Playground renovation campaign.
Stage Manager at Kelrik Productions
June 2013 – July 2013
Stage Manager for the Kelrik production of “Shrek the Musical.”
Marketing Communication Project Coordinator at NetSuite
November 2012 – May 2013
Managing communication projects with leads and customers. Writing, editing, proofing work for other departments. Social Media, SEO, Blogging, PowerPoint Projects, Brainshark Videos, Organization Charts, Case Studies, White Paper editing, and general Wordsmithing. Marketing focus on new eTail/Retail division. Brought in as part of the acquisition of Retail Anywhere.
Marketing Communications Coordinator at Retail Anywhere, Inc.
August 2011 – November 2012
Increase Retail Anywhere’s visibility through the development and distribution of information and materials.
Duties included:
- Create, execute, and maintain call-to-action and lead nurturing campaigns
- Manage and develop content for social media sites and blog
- Administer website updates for content, CTA, image gallery, and SEO
- Create and distribute company and customer newsletter
- Assist with development of collateral and other marketing pieces/projects
- Assist with writing and distribute press release
- Assist with planning and logistics associated with tradeshows and other events
- CRM data entry and maintenance
Acting Teacher at Class Act Dance
August 2010 – September 2012
- TV/Film Acting I – Ages 5-9
- TV/Film Acting II – Ages 9-14
- Drama I – Ages 5-9
- Drama II – Ages 9-14
Teaching acting for TV, Film, Musical Theatre, and Stage to children ages 5 – 14. Lessons include voice, physicality, props, improv, voiceover, monologues, scenes for 2, emotional acting, commercial auditions, cold call auditions, and more.
Marketing and Communications Director at MediBid Inc
October 2009 – August 2011
MediBid connects cash paying patients from the US and Canada with physicians and surgeons locally and internationally. Practioners get to review a patient’s information prior to giving a price quote and the patient pays the doctor directly. I work to restore the patient-physician relationship everyday. I also get to design ads and manage all of our social media.
Marketing And Communications Coordinator at Route Three Benefits Inc.
October 2009 – July 2011
Managing marketing for New Client connections.
Marketing and Assistant to the CEO at Battle of the Salons
May 2009 – October 2009
Battle of the Salons is a competitive runway event where the area’s top salons compete for cash prizes and the title of “Top Salon.” This Hair-Raising experience is a single elimination, winner-takes-all, extreme hair styling competition. For six weeks, the top Salons in your area will be working with their staff and models to come up with the most amazing and off-the-wall hair styles. Each week, competing salons are critiqued and awarded points based on dramatically themed hair, make-up application, and model’s ability to work the runway. In the world of hair, anything can happen!
I assisted the event production, including marketing materials and advertisements.
Assistant to the Marketing Manager at Harbor Lending, Inc.
May 2009 – October 2009
I was the assistant to Sean Faries, who was the Marketing Manager at Harbor Lending, Inc. while also the CEO of Battle of the Salons and Co-Owner of The Native Lounge. For Harbor Lending, I designed several small graphics for their website, including a loan timeline graphic, and also assisted in planning and executing their Chamber of Commerce party. I helped manage donations for a raffle, bring in a band, designed and ordered a Step-and-Repeat backdrop for the photographer, and finished the design on the flyers and posters to advertise the event.
Stage Manager at Santa Maria Civic Theatre
March 2009 – April 2009
Performance Stage Manager for Ira Levin’s “Deathtrap.” Brought in with less than 2 weeks of rehearsal before opening night. Cleaned up organization of Prop Map, scene changes, and light/sound cues. Called cues for lights and sound during live performances.
Marketing and Communications Director at PAWS (Pets Are Worth Saving) Yokosuka, Japan
2006 – 2008
As a PAWS shelter board member, I participated in monthly meetings to manage volunteer involvement and strategize growth. I managed the PAWS brand through involvement with the US Naval Command’s movie theater, newspaper, grocery store, Exchange, and other outlets to draw attention to the animals in need of care and homes. I wrote articles, created digital and print ads, and managed the annual fundraising banquet. I also participated as a foster mom for neonatal kittens and cooperated with other bases and shelters to facilitate placement of animals into forever homes.
Baby Program Coordinator and Fine Arts Teacher at Stars and Stripes International Academy
March 2006 – September 2008
S & S Bilingual Education offers a unique range of bilingual programs for children ages 0 to 14. Our programs use a unique, creative and imaginative curriculum that will help and encourage children to achieve academic success. I re-designed the structure for the baby program ages 4 months – 2 years. See my classes and photos of me with the babies in the program here: http://sands-kinder.com/prog/index.html
Stage Manager at 40th Street Stage
August 2004 – June 2005
House Stage Manager for Neil Monagam’s “100,” Steve Martin’s “The Underpants,” Gerald Schwarz’s “Let’s Do It,” and others. Managed actor and crew schedules, director meetings, and ran lights/sound during live performances.
Scene Shop Assistant at Old Dominion University
February 2004 – May 2005
Assist in the fabrication of sets for university productions, including carpentry, welding, painting, and other assembly. Sets built were for both the black box theatre (Stables Theatre) and the proscenium stage (University Theatre). Plays included “Venus,” “There’s a Hole in the Sky,” “Oedipus 2.0,” and more.
Stage Manager at Old Dominion University
February 2004 – April 2004
Production and Performance Stage Manager for Frankie Little-Hardin’s “Mr. Aesop’s Fabulous Fables.”
Assistant Stage Manager at Old Dominion University
August 2003 – October 2003
Assistant Stage Manager for Anton Chekov’s “The Seagull.” Took blocking notes during rehearsals and assisted actors backstage for timing during performances.
Lead Camp Counselor at Ojai Valley Inn & Spa
July 2001 – May 2003
As the Lead Counselor for the children’s program, Camp Ojai, I was responsible for development of enrichment activities for children ages 3-12. This year-round program catered to the children of the Los Angeles elite and I developed activities for the performing arts, nature walks, Chumash Indian education, astronomy, and other events. During slower times for the program (when the resort went under construction) I cross-trained with the Room Reservations department and began working the closing shift in the department.
Certifications
HootSuite Certified Professional
HootSuite University June 2013
Honors and Awards
Mr. Sketch Legend Award
United Way of San Luis Obispo County, August 2013
Three awards were given to participants in the “Creative Collection Site Contest” for the San Luis Obispo County “Stuff the Bus” event. Lisa Frank Visionary Award: Rosetta, SLO Trapper Keeper Achievement Award: Pacific Eye Mr. Sketch Legend Award: Etna Interactive I created the entry of the backpack for Etna Interactive.
Old Dominion University’s Communications Department Graduate of the Year 2005
Old Dominion University, May 2005
Who’s Who Among American Colleges and Universities
Who’s Who Among Students, January 2004
Each year, a select group of students is called forward to accept one of the most prestigious awards the academic community can bestow — selection to Who’s Who Among Students. This exclusive honor is conferred by more than 2,842 schools in all 50 states and the District of Columbia and is symbolized by the presentation of an award certificate.
Who’s Who Among American Colleges and Universities
Who’s Who Among Students, January 2005
These are the students who enhance the positive image of the American students through their contributions to community and school. Because curricular and extracurricular programs at schools vary greatly, each college is assigned a quota of nominees. This quota is carefully calculated to ensure a well-rounded representation of the student body. All nominations must be endorsed by a college’s faculty or administration.
Nominated for Old Dominion University’s “Best and Brightest”
Old Dominion University, April 2005
Faculty Award of Excellence
Old Dominion’s Theatre Arts Program, November 2004
Faculty Award of Excellence
Old Dominion’s Theatre Arts Program, November 2003
National Dean’s List
National Dean’s List, May 2004
Bank of America Achievement Award – Fine Arts Finalist
Bank of America, March 2001
Regional finalist for the Bank of America Fine Arts Plaque. 3rd place. These awards recognize and honor outstanding high school seniors whose scholastic attainment, sense of responsibility and evidence of leadership give the most promise of future success and service to society. The program is structured to honor student achievement on as broad a level as possible, with identical awards made in separate academic categories and in ten independent geographical divisions covering the entire state.
Ventura College Dean’s List 2001-2003
Ventura College, December 2001
Received Dean’s List Recognition each semester between 2001 and 2003.
Golden State Seal Merit Diploma for Academic Excellence
California State, June 2001
Golden State Seal Merit Diploma for Academic Excellence
Ventura High School Girl Student of the 4th Quarter 2001
Ventura High School, June 2001
Organizations
Golden Key International Honour Society
Member, May 2004 to Present
I am a lifetime member of the Golden Key International Honour Society. It is a non-profit, invitation only honors organization, which strives to recognize and encourage students who have excelled academically in all fields of study.
Publications
“Using a Free Market System in the Health Care Industry”
SurgiStrategies Magazine March 1, 2011
Authors: Lacey Clifton
I was the Ghost Writer for this piece. The online content is shorter than the edition published in the magazine.
“Communication is Key to Opening Your Hospital Doors to Inbound Medical Tourism”
Physician Hospitals of America Magazine March 1, 2011
Authors: Lacey Clifton
I was a Ghost Writer for this piece. Page 14 in the online magazine has the full article.
Courses
Independent Coursework
SuiteAnalytics: Reports and Searches 2012
Volunteer Experience
Webmaster, Newsletter Editor, VIS Chair at DAR (Daughters of the American Revolution) Paso Robles, CA
November 2014 – current
Hand raising abandoned neonatal (birth – 3 weeks of age) kittens until they are old enough to go into the animal shelter’s kitten room or a foster home.
Neonatal Kitten Mom at PAWS (Pets Are Worth Saving) Yokosuka, Japan
January 2006 – January 2009
Hand raising abandoned neonatal (birth – 3 weeks of age) kittens until they are old enough to go into the animal shelter’s kitten room or a foster home.
Stage Manager at Santa Maria Civic Theatre
May 2009 – December 2010
I was a volunteer stage manager for “The Death Trap” and volunteer leading lady for “Wake up Darling” as well as the poster designer at the Santa Maria Civic Theatre. I am still on their list of volunteers to call, but have moved more than an hour away so I volunteer here very little.
Marketing, Communication, Social Media, and Graphics Volunteer at NetSuite
January 2013 – May 2013
SuiteVolunteers member of NetSuite.org
Outbound Marketing and Newsletter at W.O.L.F. Sanctuary
February 2013 – May 2013
VSuite Volunteer project to help W.O.L.F. with their monthly email blast and newsletter.
Languages
English (Native or bilingual proficiency)
Spanish (Limited working proficiency)
Japanese (Elementary proficiency)
Skills & Expertise
- Social Media Marketing
- Marketing Communications
- Event Management
- Theatrical Production
- NetSuite
- Marketing
- Microsoft Office
- Photoshop
- Dreamweaver
- Adobe Acrobat
- PowerPoint
- Outlook
- Microsoft Word
- Microsoft Excel
- MailChimp
- Gmail
- Graphic Design
- Illustrator
- GoDaddy
- POS
- Google Analytics
- Google Adwords
- Google Webmaster Tools
- Acting
- Teaching
- Writing
- SEO copywriting
- Leadership
- Management
- Press Releases
- Public Relations
- Lead Generation
- Blogging
- Stage Management
- Editing
- Event Planning
- Adobe Creative Suite
- Online Marketing
- WordPress
- Email Marketing
- Social Networking
- CRM
- Web Design
- Publishing
- Copywriting