Curriculum Vitae

lacey clifton oduEducation

  • MS Instructional Design and Educational Technology
    Old Dominion University – In Progress
  • BA Theatre Production, Communication Minor
    Old Dominion University – May 2005
  • AA Liberal Arts
    Ventura College – June 2003
  • AA Theater Arts
    Ventura College – June 2003
  • Business Coursework, Psychology Coursework
    Cuesta College
  • Early Childhood Education Coursework
    Central Texas College

Experience

Social Media Specialist at Etna Interactive

May 2013 – Present

At Etna, we’re all about education. You’ll never wonder why or how we do what we do – we’ll make sure you understand. Our team of experts will work with you to create a site that looks, feels, and works the way you want it to. Then we’ll help you plan and execute the best marketing tactics to grow your business.

Creative Director at MoneySmart Business Solutions

January 2010 – Present

Managing all things creative for MoneySmart Business Solutions, from blogging and social media, to swag marketing, events coordination, Web design, business card development, and beyond. I provide support in idea generation, branding, image, and public communications.

Stage Manager at Paso Robles REC Foundation

September 2013 – September 2013

Stage Manager for “South Pacific”

The Paso Robles REC Foundation invites the public to enjoy one of the most enchanting musicals of all time—Rodgers & Hammerstein’s South Pacific—Friday, Sept. 20 and Saturday, Sept. 21 at the beautiful, outdoor Centennial Park Amphitheater.  Admission to this amazing theatrical production is free, but donations will be collected during intermission to support the Foundation’s Downtown Park Playground renovation campaign.

Stage Manager at Kelrik Productions

June 2013 – July 2013

Stage Manager for the Kelrik production of “Shrek the Musical.”

Marketing Communication Project Coordinator at NetSuite

November 2012 – May 2013

Managing communication projects with leads and customers. Writing, editing, proofing work for other departments. Social Media, SEO, Blogging, PowerPoint Projects, Brainshark Videos, Organization Charts, Case Studies, White Paper editing, and general Wordsmithing. Marketing focus on new eTail/Retail division. Brought in as part of the acquisition of Retail Anywhere.

Marketing Communications Coordinator at Retail Anywhere, Inc.

August 2011 – November 2012

Increase Retail Anywhere’s visibility through the development and distribution of information and materials.

Duties included:

  • Create, execute, and maintain call-to-action and lead nurturing campaigns
  • Manage and develop content for social media sites and blog
  • Administer website updates for content, CTA, image gallery, and SEO
  • Create and distribute company and customer newsletter
  • Assist with development of collateral and other marketing pieces/projects
  • Assist with writing and distribute press release
  • Assist with planning and logistics associated with tradeshows and other events
  • CRM data entry and maintenance

Acting Teacher at Class Act Dance

August 2010 – September 2012

  • TV/Film Acting I – Ages 5-9
  • TV/Film Acting II – Ages 9-14
  • Drama I – Ages 5-9
  • Drama II – Ages 9-14

Teaching acting for TV, Film, Musical Theatre, and Stage to children ages 5 – 14. Lessons include voice, physicality, props, improv, voiceover, monologues, scenes for 2, emotional acting, commercial auditions, cold call auditions, and more.

Marketing and Communications Director at MediBid Inc

October 2009 – August 2011

MediBid connects cash paying patients from the US and Canada with physicians and surgeons locally and internationally. Practioners get to review a patient’s information prior to giving a price quote and the patient pays the doctor directly. I work to restore the patient-physician relationship everyday. I also get to design ads and manage all of our social media.

Marketing And Communications Coordinator at Route Three Benefits Inc.

October 2009 – July 2011

Managing marketing for New Client connections.

Marketing and Assistant to the CEO at Battle of the Salons

May 2009 – October 2009

Battle of the Salons is a competitive runway event where the area’s top salons compete for cash prizes and the title of “Top Salon.” This Hair-Raising experience is a single elimination, winner-takes-all, extreme hair styling competition. For six weeks, the top Salons in your area will be working with their staff and models to come up with the most amazing and off-the-wall hair styles. Each week, competing salons are critiqued and awarded points based on dramatically themed hair, make-up application, and model’s ability to work the runway. In the world of hair, anything can happen!

I assisted the event production, including marketing materials and advertisements.

Assistant to the Marketing Manager at Harbor Lending, Inc.

May 2009 – October 2009

I was the assistant to Sean Faries, who was the Marketing Manager at Harbor Lending, Inc. while also the CEO of Battle of the Salons and Co-Owner of The Native Lounge. For Harbor Lending, I designed several small graphics for their website, including a loan timeline graphic, and also assisted in planning and executing their Chamber of Commerce party. I helped manage donations for a raffle, bring in a band, designed and ordered a Step-and-Repeat backdrop for the photographer, and finished the design on the flyers and posters to advertise the event.

Stage Manager at Santa Maria Civic Theatre

March 2009 – April 2009

Performance Stage Manager for Ira Levin’s “Deathtrap.” Brought in with less than 2 weeks of rehearsal before opening night. Cleaned up organization of Prop Map, scene changes, and light/sound cues. Called cues for lights and sound during live performances.

Marketing and Communications Director at PAWS (Pets Are Worth Saving) Yokosuka, Japan

2006 – 2008

As a PAWS shelter board member, I participated in monthly meetings to manage volunteer involvement and strategize growth. I managed the PAWS brand through involvement with the US Naval Command’s movie theater, newspaper, grocery store, Exchange, and other outlets to draw attention to the animals in need of care and homes. I wrote articles, created digital and print ads, and managed the annual fundraising banquet. I also participated as a foster mom for neonatal kittens and cooperated with other bases and shelters to facilitate placement of animals into forever homes.

Baby Program Coordinator and Fine Arts Teacher at Stars and Stripes International Academy

March 2006 – September 2008

S & S Bilingual Education offers a unique range of bilingual programs for children ages 0 to 14. Our programs use a unique, creative and imaginative curriculum that will help and encourage children to achieve academic success. I re-designed the structure for the baby program ages 4 months – 2 years. See my classes and photos of me with the babies in the program here: http://sands-kinder.com/prog/index.html

Stage Manager at 40th Street Stage

August 2004 – June 2005

House Stage Manager for Neil Monagam’s “100,” Steve Martin’s “The Underpants,” Gerald Schwarz’s “Let’s Do It,” and others. Managed actor and crew schedules, director meetings, and ran lights/sound during live performances.

Scene Shop Assistant at Old Dominion University

February 2004 – May 2005

Assist in the fabrication of sets for university productions, including carpentry, welding, painting, and other assembly. Sets built were for both the black box theatre (Stables Theatre) and the proscenium stage (University Theatre). Plays included “Venus,” “There’s a Hole in the Sky,” “Oedipus 2.0,” and more.

Stage Manager at Old Dominion University

February 2004 – April 2004

Production and Performance Stage Manager for Frankie Little-Hardin’s “Mr. Aesop’s Fabulous Fables.”

Assistant Stage Manager at Old Dominion University

August 2003 – October 2003

Assistant Stage Manager for Anton Chekov’s “The Seagull.” Took blocking notes during rehearsals and assisted actors backstage for timing during performances.

Lead Camp Counselor at Ojai Valley Inn & Spa

July 2001 – May 2003

As the Lead Counselor for the children’s program, Camp Ojai, I was responsible for development of enrichment activities for children ages 3-12. This year-round program catered to the children of the Los Angeles elite and I developed activities for the performing arts, nature walks, Chumash Indian education, astronomy, and other events.  During slower times for the program (when the resort went under construction) I cross-trained with the Room Reservations department and began working the closing shift in the department.


Certifications

HootSuite Certified Professional

HootSuite University June 2013


Honors and Awards

Mr. Sketch Legend Award

United Way of San Luis Obispo County, August 2013

Three awards were given to participants in the “Creative Collection Site Contest” for the San Luis Obispo County “Stuff the Bus” event. Lisa Frank Visionary Award: Rosetta, SLO Trapper Keeper Achievement Award: Pacific Eye Mr. Sketch Legend Award: Etna Interactive I created the entry of the backpack for Etna Interactive.

Old Dominion University’s Communications Department Graduate of the Year 2005

Old Dominion University, May 2005

Who’s Who Among American Colleges and Universities

Who’s Who Among Students, January 2004

Each year, a select group of students is called forward to accept one of the most prestigious awards the academic community can bestow — selection to Who’s Who Among Students. This exclusive honor is conferred by more than 2,842 schools in all 50 states and the District of Columbia and is symbolized by the presentation of an award certificate.

Who’s Who Among American Colleges and Universities

Who’s Who Among Students, January 2005

These are the students who enhance the positive image of the American students through their contributions to community and school. Because curricular and extracurricular programs at schools vary greatly, each college is assigned a quota of nominees. This quota is carefully calculated to ensure a well-rounded representation of the student body. All nominations must be endorsed by a college’s faculty or administration.

Nominated for Old Dominion University’s “Best and Brightest”

Old Dominion University, April 2005

Faculty Award of Excellence

Old Dominion’s Theatre Arts Program, November 2004

Faculty Award of Excellence

Old Dominion’s Theatre Arts Program, November 2003

National Dean’s List

National Dean’s List, May 2004

Bank of America Achievement Award – Fine Arts Finalist

Bank of America, March 2001

Regional finalist for the Bank of America Fine Arts Plaque. 3rd place. These awards recognize and honor outstanding high school seniors whose scholastic attainment, sense of responsibility and evidence of leadership give the most promise of future success and service to society. The program is structured to honor student achievement on as broad a level as possible, with identical awards made in separate academic categories and in ten independent geographical divisions covering the entire state.

Ventura College Dean’s List 2001-2003

Ventura College, December 2001

Received Dean’s List Recognition each semester between 2001 and 2003.

Golden State Seal Merit Diploma for Academic Excellence

California State, June 2001

Golden State Seal Merit Diploma for Academic Excellence

Ventura High School Girl Student of the 4th Quarter 2001

Ventura High School, June 2001


Organizations

Golden Key International Honour Society

Member, May 2004 to Present

I am a lifetime member of the Golden Key International Honour Society. It is a non-profit, invitation only honors organization, which strives to recognize and encourage students who have excelled academically in all fields of study.


Publications

“Using a Free Market System in the Health Care Industry”

SurgiStrategies Magazine March 1, 2011

Authors: Lacey Clifton

I was the Ghost Writer for this piece. The online content is shorter than the edition published in the magazine.

“Communication is Key to Opening Your Hospital Doors to Inbound Medical Tourism”

Physician Hospitals of America Magazine March 1, 2011

Authors: Lacey Clifton

I was a Ghost Writer for this piece. Page 14 in the online magazine has the full article.


Courses

Independent Coursework

SuiteAnalytics: Reports and Searches 2012


Volunteer Experience

Webmaster, Newsletter Editor, VIS Chair at DAR (Daughters of the American Revolution) Paso Robles, CA

November 2014 – current

Hand raising abandoned neonatal (birth – 3 weeks of age) kittens until they are old enough to go into the animal shelter’s kitten room or a foster home.

Neonatal Kitten Mom at PAWS (Pets Are Worth Saving) Yokosuka, Japan

January 2006 – January 2009

Hand raising abandoned neonatal (birth – 3 weeks of age) kittens until they are old enough to go into the animal shelter’s kitten room or a foster home.

Stage Manager at Santa Maria Civic Theatre

May 2009 – December 2010

I was a volunteer stage manager for “The Death Trap” and volunteer leading lady for “Wake up Darling” as well as the poster designer at the Santa Maria Civic Theatre. I am still on their list of volunteers to call, but have moved more than an hour away so I volunteer here very little.

Marketing, Communication, Social Media, and Graphics Volunteer at NetSuite

January 2013 – May 2013

SuiteVolunteers member of NetSuite.org

Outbound Marketing and Newsletter at W.O.L.F. Sanctuary

February 2013 – May 2013

VSuite Volunteer project to help W.O.L.F. with their monthly email blast and newsletter.


Languages

English (Native or bilingual proficiency)

Spanish (Limited working proficiency)

Japanese (Elementary proficiency)


Skills & Expertise

  • Social Media Marketing
  • Marketing Communications
  • Event Management
  • Theatrical Production
  • NetSuite
  • Marketing
  • Microsoft Office
  • Photoshop
  • Dreamweaver
  • Adobe Acrobat
  • PowerPoint
  • Outlook
  • Microsoft Word
  • Microsoft Excel
  • MailChimp
  • Gmail
  • LinkedIn
  • Facebook
  • Twitter
  • Graphic Design
  • Illustrator
  • GoDaddy
  • POS
  • Google Analytics
  • Google Adwords
  • Google Webmaster Tools
  • Acting
  • Teaching
  • Writing
  • SEO copywriting
  • Leadership
  • Management
  • Press Releases
  • Public Relations
  • Lead Generation
  • Blogging
  • Stage Management
  • Editing
  • Event Planning
  • Adobe Creative Suite
  • Online Marketing
  • WordPress
  • Email Marketing
  • Social Networking
  • CRM
  • Web Design
  • Publishing
  • Copywriting
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