LinkedIn Workshop

After the news was well received at my general social media workshop yesterday, I’ve decided to move forward on a LinkedIn-only workshop.  I did most of the design during a course for my Master’s of Instructional Design degree program, though it will need several updates as the platform is constantly making updates (like all social media platforms).  But LinkedIn is my favorite platform and I’m excited that others were interested to learn more about how to leverage its powerful networking tools.

If you are interested, please answer this one-question poll (no email address is required) to help me establish a time to schedule the workshop.  It will likely be a three-hour session and learners will be required to bring their own laptops.  There will be live editing to LinkedIn profiles and we will practice using the advanced search filters with clear objectives in mind.  Remember, LinkedIn is not just some glorified resume board for finding a job, it is the social media platform with access to C-level (chief-level) executives and decision makers who are interested in networking with other businesses (B-to-B communications).  We will cover LinkedIn’s rules of engagement, SEO-rich profiles in LinkedIn (SEO = search engine optimization), how to identify industry leaders, and so much more.  I’m so excited!

I’m also planning on having a beginners track and an advanced track within the one workshop – that was actually my school project.  🙂

linkedin-self-promotion2-tracks

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About Lacey Clifton

Social Media Marketing Expert, Lacey Clifton, specializes in leveraging dynamic media platforms for organic, customer-centric marketing. She has been working with surgeons and specialty medical practitioners since 2009, providing training, coaching, and full-service marketing for lead generation, but has been marketing through online social media platforms since their first adoption by small businesses. Lacey received her Bachelor’s Degree from Old Dominion University in Virginia, where she graduated with Summa Cum Laude and Phi Kappa Phi Honors. Additionally, she was recognized as the Communications Department Graduate of the Year and received a Faculty Award of Excellence for her performance at the university. She greatly enjoys learning environments, as both a student and a teacher, keeping her ahead of changes in social media platforms and fueling her passion to teach others.

Posted on February 9, 2017, in Social Media. Bookmark the permalink. Leave a comment.

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