Comparing Social Media Platforms in 2015

When I present workshops to new business owners in San Luis Obispo interested in social media, I like to present statistics.  But it isn’t always easy to compare apples to apples when looking at the data as each social media platform only reveals so much.  I started combing through press releases from the social media giants like Facebook and LinkedIn to pull data, then turned to some of my favorite sources like Pew Internet Research and GlobalWebIndex for help.  I also found a new source in DMR Digital Statistics.  People have been telling me they are hearing rumors about teenagers abandoning Facebook this year and moving to Instagram as part of their argument that I should teach Instagram, so I thought I’d focus my 2015 social media comparison on some of the younger users, like teens and ‘Millennials’ and include Instagram in my investigation.  Here is what I found:

LinkedIn Facebook Instagram Pinterest Twitter
Percentage of US Internet User Adults Who Use 28% 71% 26% 28% 23%
Monthly Active Users 100 million 1.55 billion 400 million 100 million 320 million
Percentage of Millennials (15-34) That Use 13% 91% 34% 27% 59%
Percentage of US Teen (13-17) That Use 0% 71% 52% 22% 33%

I hate to tell you all, but once again Facebook is dominating the statistics.  I’m still the most fond of LinkedIn, but I know each platform has its own purpose.  Instagram is being used heavily by teenagers, but remember that teens are not necessarily the decision makers to buy your products or services.  Keep in mind where the money comes from when you craft your messaging.

And for a little extra fun, I made an infographic on the 2015 social media statistics, too

2015 Social Media Statistics Infographic

About Lacey Clifton, MSEd

Social Media Marketing Expert, Lacey Clifton, specializes in leveraging dynamic media platforms for organic, customer-centric marketing. She has been working with surgeons and specialty medical practitioners since 2009, providing training, coaching, and full-service marketing for lead generation, but has been marketing through online social media platforms since their first adoption by small businesses. Lacey received her Master's of Education and Bachelor’s Degrees from Old Dominion University in Virginia, where she graduated with Summa Cum Laude among other honors. Additionally, she was recognized with a Faculty Award of Excellence for her performance at the university. She greatly enjoys learning environments, as both a student and a teacher, keeping her ahead of changes in social media platforms and fueling her passion to teach others.

Posted on December 22, 2015, in Social Media and tagged , , , , . Bookmark the permalink. Leave a comment.

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